Michelin, Official Tyre Partner Of Gran Turismo 7
Since 2019, we have been the official tyre supplier of "FIA Certified Gran Turismo Championships" and the "official tyre technology partner". We share our knowledge of the real world with Gran Turismo teams to improve the gaming experience for all players.
Michelin's agreement with Gran Turismo forms part of the brand's global Gaming and eSports strategy. We see it as a means to share the MICHELIN experience and passion with SIM racing gamers and allow them to discover the quality and strengths of our products. We have great visibility on the screen and provide particularly realistic tyres in terms of performance, longevity, consistency, grip and wear characteristics.
MICHELIN's past linked with the future
In 1895, the Michelin brothers entered a purpose-built car in the Paris-Bordeaux-Paris motor race to prove the performance of air-filled tyres. Since that storied race, we achieved a record of innovation and ultra-high performance in the most demanding and celebrated racing competitions around the world, including 25 consecutive overall wins at the iconic 24 Hours of Le Mans and more than 330 FIA World Rally Championship victories.
MICHELIN is the first tyre manufacturer to partner with a game developer and eSport series, with the goal of transferring real-world technology to the virtual world driving experience.